Avon has been publishing award-winning books since 1941. It is recognized for having pioneered the historical romance category and continues to bring the best of commercial literature to the broadest possible audience.
Romance readers know what's hot...in books, in technology, in trends. Among the first to embrace books digitally, they have encouraged publishers to push the envelope editorially, exploring new subgenres and new formats. With the evolved reader in mind, Avon is introducing a digital imprint, Avon Impulse. This format will allow Avon to publish more quickly, with an eye to what's new in fiction and romance, delivering fresh, exciting content directly each month to the digital devices of today's savviest readers.